Dr. James Naismith may have invented the game of basketball when he drew up his famous — and expensive — 13 original rules on December 21, 1891, but the game today assimilated the majority of its moves and traditions from the inner-city playgrounds and concrete courts that have produced most of the game’s greatest players. And it was from these pockets of urban areas where DJ Kool Herc first invented hip-bop breaks while throwing parties in the Bronx during the early 1970s. Afrika Bambaataa and Grandmaster Flash followed suit and hip-hop infiltrated American culture like no one could have ever predicted — certainly not Herc (who didn’t got into the sales side of things at first).
The flair and bluster and bravado and one-on-one showmanship in hip-hop’s b-boys and b-girls, graffiti artists, beat boxers and the emcees who battle rap on the mic are all synonymous and interchangeable with the diction in the NBA game today. You can’t have one without the other, and while the NBA has done its part to corporatize the game today with dress codes and players speaking so easily about #brands, Allen Iverson is still kicking it with Jadakiss and rocking whatever the hell he wants when he’s being introduced as a Hall of Fame inductee; Kevin Durant is still represented by Jay Z’s agency, and LeBron used Brooklyn’s lyricist as a mentor when he first came into the league.
So it makes sense, with the playoffs in full swing, to integrate emcee’s into every NBA logo, like hip-hop’s already done in the NBA culture at large. We’ve done them before with your favorite all-stars, but now the illest emcee’s get the NBA logo treatment.
(Also, apologies in advance, Mavericks, Magic, and Sonics fans. We couldn’t resist.)