The smell of a brand new pair of kicks is an unforgettable sensation for sneakerheads, and now there’s a cologne that will let you enjoy that crisp deadstock aroma whenever you want. Just what you were waiting for, right?
Vegan perfumery Xyrena has just debuted a line of “Virtual Reality” fragrances that include familiar yet unexpected scents such as those of a theme park, gas station, and of course, new sneakers.
Dubbed Factory Fresh, Xyrena says that the scent can be used as both a traditional cologne and a “renewal spray” to bring an old pair back to its fresh-out-of-the-box glory days. It’s made up of notes of rubber sole, glue, leather, and textile, which sounds like a combination that’s sure to make members of the opposite sex swarm like bees.
It’s worth mentioning that this isn’t the first sneaker-related fragrance to hit the market. Earlier this year, adidas dropped a Jeremy Scott “Wings 2.0” scent.
For those who just can’t get enough of that new shoe smell, Factory Fresh is now available from Xyrena for $42.